Tips for setting SaaS sales quotas
Sales reps should pay for themselves
While this may seem very basic, it’s important that salespeople have a quota that is high enough to pay for their base salary, benefits, etc. and produce profit for your company. A generally accepted rule of thumb is that a sales rep’s quota should be somewhere between 3x and 5x their on-target earnings (OTE).
Decide if you want a monthly, quarterly, or yearly quota
Depending on the length of your sales cycle, your average contract value, and your company stage, you’ll want to have a quota that is either monthly, quarterly, or yearly. If your sales cycle is longer than 45 days on average, you should probably use a quarterly quota. If your sales cycle is shorter than a month, you should probably use a monthly quota. If your company sells mainly high dollar, several month-long sales cycles, you can consider a yearly quota.
Make the quota achievable
Nothing is more demoralizing than a salesperson who always misses their quota. While it would be great to have a quota that is 15x OTE, it’s most likely not realistic for the salesperson to hit that number month after month. If your reps can’t hit a quota that’s only 3x OTE, then consider a larger, more sweeping change: pricing, sales methodology, or base salary, to name a few.
Other sales compensation plan components to consider
Not every compensation plan is as simple as a single rate commission. And while simplicity is important when building a comp plan, sometimes you need to add a little complexity. With QuotaPath, you can enter your entire compensation plan and automate your commissions.
For roles like Sales Development Reps (SDRs) where you’re tasked with setting meetings or making calls, reps are often compensated based on a number, rather than a commission rate.
Many plans have accelerators, which pay a higher commission rate for over performance. These can incentivize quota carriers to continue selling once they’ve hit their target and are a useful tool.
Whether single rate or multiple rate, bonuses are a set amount of money paid to a rep for accomplishing a specific task. For example, a $1000 bonus for hitting a quarterly quota or a $500 bonus for every multi-year deal sold.