Automate Sales Compensation from CRM to Payroll

automating payroll quotapath and rippling

Managing sales compensation manually is a recurring pain point for fast-growing teams. 

And leaders are tired of having to do it by hand.

QuotaPath is doing a lot of the things that I have to do manually and that is the end goal,” said a recent customer during onboarding. 

As deal velocity increases and comp plans become more complex, spreadsheets and disconnected tools break under the pressure. 

That’s why modern revenue teams are turning to an integrated approach, one that tracks sales performance in their CRM, automates commission calculations, and syncs seamlessly with payroll.

In this post, we’ll walk through what a modern end-to-end compensation workflow looks like using HubSpot, QuotaPath, and Rippling, and how teams have used this integration to reduce errors, save time, and increase sales rep trust.

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The Challenge of Managing Sales Compensation Manually

First, let us reiterate that we are not anti-spreadsheet. We love them. We use them. But tracking a team’s earnings in spreadsheets for a team of three is a lot different than that of a team of 20. 

When you start scaling, manual processes crumble.

  • Sales and finance teams often deal with:
  • Time-consuming commission calculations
  • Discrepancies in payout amounts
  • Miscommunication between CRM, RevOps, and payroll systems
  • Frustrated reps who can’t see what they’ve earned
  • And even hundreds of thousands of dollars in incorrect payouts
customers using quotapath

So, how can you get ahead of the errors before they even happen? Automating, baby!

We outline three steps below, beginning with the data in your CRM. Below, we’ll use HubSpot as an example.

Step 1: Tracking Sales Performance in HubSpot

Everything starts with your CRM.

HubSpot captures the deals your reps are closing and acts as the foundation for calculating commissions.

And accurate deal data is key. 

When CRM records are up to date, compensation teams can trust that the right numbers are flowing downstream into their commission engine.

We’re using this example because QuotaPath integrates directly with HubSpot, so there’s no need for manual data pulls or exports. This means deal information, like closed-won amounts, contract terms, and owner details, automatically feeds into your commission calculations.

What’s more, our HubSpot App Cards enable reps and leaders to see and manage commissions (respectively) directly in HubSpot, without having to toggle between the two. 

HubSpot commission tracking with quotapath

Step 2: Automating Commission Calculations in QuotaPath

Once deals are closed in HubSpot, QuotaPath takes over.

The platform applies compensation plans to the synced deal data and calculates earnings instantly. Reps can see what they’ve earned (or forecasted to earn) in real time, while finance and RevOps teams gain confidence in payout accuracy.

For NeuroFlow, this visibility was game-changing:

“The sales team loves having the ability to see their pipeline, forecast potential commissions, and understand exactly how payouts are calculated and when they’ll receive them,” said Genevieve Moss-Hawkins, Systems Operations Manager at NeuroFlow.

QuotaPath also offers approval workflows, audit trails, and the ability to make plan updates without disrupting your payout cycle.

Step 3: Sending Payouts Seamlessly to Rippling

Then what? 

Once commissions are approved in QuotaPath, they’re ready for payroll. Now, those without Rippling will simply prepare an export and upload into your payroll system. 

However, those with the QuotaPath + Rippling integration can push payouts directly to payroll in just a few clicks. No spreadsheets, reformatting, or double-checking required.

“Pushing payouts from QuotaPath directly into Rippling saves me at least 30 minutes every cycle. No CSVs, no toggling between tools, no reformatting, said Joan Schiffer, Director of Accounting at Virtuous.

Plus, with theintegration, Joan doesn’t have to triple-check payout totals anymore. 

“The data is consistent across systems, and the risk of errors is dramatically lower, added Joan. 

This final step in the workflow ensures commissions are calculated correctly and paid out on time… every time.

The Business Impact of an End-to-End Compensation Workflow

When you connect HubSpot, QuotaPath, and Rippling, you build a comp process that’s:

Accurate: No manual entry means fewer errors and disputes
Efficient: Save hours each month across RevOps, Finance, and Leadership
Transparent: Reps are motivated by clear, real-time earnings visibility
Scalable: Ready for whatever your comp plans and headcount look like tomorrow

Doesn’t that sound nice? Commissions go from being a burden to being a growth lever.

“The payout process was improved with the Rippling-QuotaPath integration by saving time and reducing the risk of error. Time savings were probably close to an hour per payrun,” said Hona Head of Finance Jordan Rupp. 

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How to Get Started with HubSpot, QuotaPath, and Rippling Integration

  1. Clean your CRM: Ensure your HubSpot pipeline and deal records are accurate.
  2. Configure comp plans in QuotaPath: Use templates or our AI-Powered Plan Builder to configure plans and map out logic.
  3. Connect QuotaPath to HubSpot and Rippling: Integrate both systems with just a few clicks.
  4. Test and go live: Run a dry cycle to confirm accuracy, then start paying commissions automatically.

Most customers are fully set up and running within two to four weeks.

“We got the whole thing implemented in a week,” said Gappify EVP of Revenue James Hall. “I probably spent 60 to 90 minutes a day with my professional services contact from QuotaPath… it was a nice mix of teaching me how to use it and taking some of the work off my plate.”

Final Thoughts

Modern compensation shouldn’t be a source of stress. 

With HubSpot, QuotaPath, and Rippling, you can go from pipeline to payroll without breaking a sweat (or a spreadsheet!).

If you’re still managing commissions manually, now’s the time to streamline your stack. You’ll save time, increase trust, and motivate your sales team with the visibility they deserve.

Schedule a demo to see the full workflow in action.

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