Sales Compensation Trends to Know in 2023
In August 2022, we surveyed more than 300 leaders and sales reps to get a pulse on today’s sales compensation trends.
With 38 questions around sales commissions structure, ownership, and rep motivation, we uncover how most organizations are thinking about sales compensation and where they struggle the most.
Below, we share our biggest takeaways. Get a downloadable PDF version of this page here.
90% of Sales Leaders don’t trust their sales comp structure
44% of Sales Reps aren’t motivated by their comp plans
75% of Sales Reps don’t trust they are paid fairly
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Now, if your compensation plans fall outside of these trends, that’s okay.
Your plan should reflect your business, so if your sales cycles, revenue, and maturity curves don’t follow suit with another organization’s, then your comp plan shouldn’t follow either.
86% of companies standardize their compensation plans
That’s a 17% increase from 2020
What to know when you’re building new compensation plans…
We love that stat. The best way to build transparency, trust, and equality involves standardizing compensation plans.
When you standardize, everyone with the same quota has the same earning potential. You standardize your sales commission structure, including the commission rates, bonuses, and OTEs.
“If you have different plans for each person on your sales team, you end up underpaying women and people of color,” said Graham Collins, our Chief of Staff.
Our VP of Sales Caroline Tarpey agreed. “People crave transparency in our organizations. When we standardize these, we’re giving that equitable opportunity to the team,” said Caroline.
Sales Leaders typically emphasize what’s best for the rep compared to Finance, so it’s no surprise reps trust those plans more.
What is surprising, however, is the downward trend of reps lacking trust in plans built by RevOps. For instance, in a survey we conducted in 2020, reps had the most confidence in the plans RevOps created.
This shift, albeit small, tells us that RevOps can do a better job gaining the trust of their reps by collecting feedback from their sales teams. Our Senior Director of RevOps Ryan Milligan, for examples, hosts monthly one-on-ones with every member of the sales organization to check in.
No matter which department runs compensation planning, remember to keep your reps in the loop on future comp plan changes.
Ask for feedback, and explain the math and the reasoning behind the different mechanics of the plan. Most importantly, share how the company will help them reach their targets.
90% of leaders don’t trust their comp structure
What to do?!
What it takes to build confidence in compensation…
Fewer changes equals more trust.
In our experience, we see leaders issue more comp plan changes during market volatilities, uncertainties or changes to sales cycles and pricing, and shifts in strategic business objectives.
One way to get ahead of those changes, and foster trust along the way, is to come up with the business goals first, then leverage the comp plan to drive those. That means if your company introduces a new product while sunsetting another, your comp plan should pay enough on the new product to motivate reps to sell that over the existing one.
Setting expectations from the onset will also establish trust. If you think you’ll have to modify your plans throughout the year, be upfront with your reps to avoid blindsiding them later. For help rolling out changes, check out this example compensation communication plan.
Confidence in commissions increases when reps understand their comp plan
Reps who aren’t confident in their comp plans also don’t trust the accuracy of their commission check. Reps who trust their comp plans, trust their commission.
86% of reps rank compensation as their top priority when looking for a job
Your recruits will ask about it, so it’s on you to share transparently.
Show them their earnings potential (Compensation Hub’s Growth Curve is a great visual aid). A good interviewer will ask how many of your reps actually hit their on-target earnings (OTE), so be prepared to speak to that percentage.
To ensure your base salaries and variable pay packages compete with market standards, invite your People Team to the table. They play a critical role in securing solid sales talent and will bring market data to the conversation.
Compensation is key to motivating sales reps & retaining top talent.
Market conditions could be better right now. Holding on to your top talent remains mission-critical. Don’t let your comp plan be the reason they leave.