|A well-planned agenda is essential to ensure that your team covers all necessary topics and that there is a balance between informational sessions, interactive activities, and team-building exercises.
|Include a variety of speakers to keep your team engaged and provide different perspectives.
Top performers who can share their experiences, strategies, and best practices or take the team through their biggest win of the year.
Executives to speak to the company vision, set clear goals, and how they will cross-collaborate with sales to win. Think: C-Suite including Marketing, RevOps, CEO, VP of Sales, Customer Experience, and Product.
Directors who can highlight team success stories and run a workshop or exercise that supports the SKO message.
Keynote guest speaker whose address aligns with the theme of the SKO or overarching goals. Customers and partners make the best guest speakers.
|Breakout sessions and workshops are standard in successful SKOs, providing opportunities for skill development, knowledge sharing, and interactive learning.
These could include sessions on:
Product or new technology trainings
Marketing 101 (campaigns, personas, messaging)
Ideal customer profiles
Time management and productivity
Digital selling and social media
Lead generation and prospecting
Roundtable small group discussions with end users
|Compensation Plan Rollout
|A dedicated session is essential to align your sales team with the company’s goals and set clear expectations for their performance.
Do not let the SKO be the first time your team learns of their new plan.
|Award and recognition ceremony
|Recognition and rewards for outstanding achievements further boost morale and foster a positive and motivated sales team.
Some awards you could highlight include:
Salesperson Of The Year
Rookie Of The Year
Top Sales Performer By Region Or Market
Deal Of The Year
Customer Satisfaction Award
Most Improved Salesperson
Team Player Award
Leadership Excellence Award
Innovation In Sales
Customer Retention Award
Market Penetration Award
Sales Team of the Year
Customer Advocacy Award
Community Outreach Award
|End-of-day team event
|Following a day of content and activities, a night out with the team presents an excellent opportunity to celebrate and build team camaraderie.
Consider a team dinner or an activity: Bowling, shuffleboard, pickle ball, indoor miniature golf, Top Golf, ping pong, darts, pool, karaoke, comedy show, volunteer event, axe throwing, improv class, barbecue, or trivia
Remember to consider your team’s preferences, inclusivity, and comfort levels when planning these activities.
And never end your SKO on a breakout. Ensure your entire team is together before you close out the agenda.