How Core Imaging Turned a “Horrible” Commission Process into a Competitive Advantage

At Core Imaging, spreadsheets were not sustainable. 

And everything commission-related lived in spreadsheets. 

“It was no less than horrible,” President Randy Lafeursky said. “There was no accountability from the rep side. They didn’t know what could actually be paid or when it was being paid.”

That lack of visibility created problems on both sides.

Reps didn’t trust what they were earning.  Leadership struggled to track what had been paid, or when.

And every commission cycle meant hours (or days) of manual work.

“It was very, very hard to maintain,” Randy said. “What did we pay? When did we pay? It was just difficult to keep up.”

As Core Imaging grew, so did the complexity. Multiple product lines, different commission structures, and a distributed sales team only made things worse.

At a certain point, spreadsheets were holding the business back.

When “Good Enough” Software Still Isn’t Enough

Core Imaging’s first attempt to fix the problem was to move off spreadsheets and onto another commission tool.

It helped…but only slightly.

“Palette was a great stepping stone,” Randy said. “But it was extremely tough to use… every month we had to get on the phone because something wasn’t working.”

Instead of eliminating friction, the new system introduced a different kind of complexity.

The team still spent time troubleshooting.
Admins still struggled to maintain accuracy.
And reps still lacked the clarity they needed.

So Randy went back to the market, this time with a clearer vision of what “good” should look like.

Evaluating Commission Tools: Clarity Over Complexity

Randy started his search the same way many operators do: through HubSpot and peer reviews.

But the decision became obvious quickly.

“The minute I had my first demo with QuotaPath, I knew,” he said. “It was nowhere near as polished or complete as what we saw.”

What stood out was QuotaPath’s usability.

QuotaPath offered:

• A clean, intuitive interface for both admins and reps
• Flexibility to handle multiple product lines and comp structures
• Fast, hands-on support from day one

“I could tell from the minute we started talking,” Randy said. “I knew where I was going.”

From Days of Admin to Less Than an Hour

Once implemented, the impact was immediate…and dramatic.

“What used to be days and days of admin is now less than an hour,” Randy said. “It’s the easiest thing I’ve done yet.”

Commission processing went from a multi-day headache to a quick monthly task.

But the time savings were only part of the story.

Turning Visibility into Motivation

Before QuotaPath, reps were in the dark.

They didn’t know:

• What they were getting paid on
• When they’d be paid
• Or how close they were to earning more

Now, everything is visible in real time.

“QuotaPath allows reps to see what they’re going to get paid on before payment happens,” Randy said. “And what their potential is.”

That transparency changed behavior.

Reps can:

• Track earnings as deals progress
• Understand eligibility and payouts
• Compete on leaderboards updated daily

“I love the leaderboard,” Randy said. “Reps are competitive, so why not show it?”

Instead of questioning commissions, reps now engage with them.

Eliminating the “Commission Conversation”

One of the most unexpected wins came from what disappeared.

“I don’t have any commission emails anymore,” Randy said. “Those calls, requests, questions—they’re zero.”

Before QuotaPath, commission cycles triggered back-and-forth across:

• Finance
• Sales leadership
• Individual reps

Now, that entire layer of communication is gone.

When Randy thinks about ROI, he starts with time.

“The amount of time we all spent on this… it’s dropped pretty much to zero,” he said.

Flexibility That Fits the Business

Core Imaging’s compensation plans aren’t one-size-fits-all with its different product lines, data sources, and commission structures.

QuotaPath made it possible to bring all of that together.

“It’s not just a box,” Randy said. “We were able to configure it exactly how we needed.”

By integrating HubSpot with Google Sheets and distributor data, the team built a system that reflects how their business actually operates (not the other way around).

Faster Commissions, Happier Reps

With commissions fully automated, Core Imaging unlocked something unexpected: speed.

“We went from paying commissions on the 25th to the 15th,” Randy said.

Why? Because the manual buffer time disappeared.

What used to require back-and-forth, validation, and delays now just…works.

“Now we pay around the 13th,” he added.

That shift had a real impact on rep satisfaction and trust.

Why Core Imaging Would Never Go Back

For Randy, the comparison is simple.

Spreadsheets mean:

• Manual errors
• Constant questions
• Lost time

QuotaPath means:

• Accuracy
• Visibility
• Confidence

“From setup to daily use, QuotaPath has made my life easier, made our reps happier, and saved us hours,” Randy said. “I would never go back to spreadsheets.”

The Takeaway

QuotaPath didn’t just help Core Imaging process commissions faster.

It helped them:

• Eliminate manual work
• Build trust with reps
• Increase visibility across the business
• Turn commissions into a motivator

Or, as Randy puts it: “It takes paying commissions from being a big thing in the month…to not being a big thing at all.”

Want to turn commissions into a non-issue and a motivator for your team? Book a demo with QuotaPath today.