Announcing HubSpot’s investment in QuotaPath

By AJ Bruno • April, 2021 • 3 mins

“How do we grow better?” Dharmesh Shah asked this very simple question at HubSpot’s INBOUND conference in 2018. It is a fantastic talk if you haven’t heard it before and you can find it here.

It is the very thought that I’ve had since my first founder journey took me on the rocket ship that was TrendKite. In 4 years from founding the company (circa Jan 2013), we went from a napkin idea and $0 in revenue to ~$25 million in revenue. 

We grew fast – the B2B sales team that I was fortunate to run hit 34/36 monthly quotas, grew to 100+ sellers, and was regarded as one of the fastest-growing startups in Austin. We eventually sold the company for $225 million in 2019. It was quite the ride.

However, when I left TrendKite, I became obsessed with the question, “How do we grow better?”. Since the inception of QuotaPath, we’ve had this insatiable hunger to map the customer journey. We live and breathe personas, and are CONSTANTLY talking to end-users to make sure we’re delivering value. Our product roadmap continues to be driven by the end-user. THAT is how we grow.

Along the way, there are certain companies, founders, and investors that help inspire this journey. And no company has stood out as a shining example of this more than HubSpot. I’ve constantly been impressed by their journey from “Inbound Marketing” to a company that will serve millions of customers around the globe to help them grow better.

When we launched our integration with the HubSpot CRM platform earlier this year, this became clear as we’ve doubled our customer base this year already. It is apparent that one of the ways QuotaPath can “grow better” is to partner with a strategic organization that has that very same mission.

With that said, I am very excited to announce that HubSpot Ventures has made a strategic investment in QuotaPath. This partnership allows us to go further with their CRM and have a front seat with their top-tier customers that are trying to solve sales compensation. 

HubSpot customers love to experiment and give feedback and it has been a pleasure to get to work with them. They are at the forefront of growth and scale and will be quick to make sure that you keep pace with them. We love and thrive living in their world.

A huge shoutout to the whole HubSpot team, and one special shoutout to Brandon Greer. Brandon and I have gotten to know each other over the years (mostly forming the relationship during the pandemic) and I think our partnership will play a key role in helping both of us “grow better.”

Read the full story, and learn more about HubSpot Ventures.

Updated on April, 2021


From ideation to product roadmap: Inside QuotaPath’s hackathon

In May, members of our product and engineering teams collaborated on 10-plus different projects over 2.5 days for an internal hackathon! Was it a success?

hackahton quotapath quokka