Compensation Strategy

Do SPIFs work? Why and when to use SPIFs.

Recently, we ran an interactive webinar polling attendees to find out how RevOps and Sales leaders kept reps’ motivations high during a challenging Q1. Topping the list, according to the...

How to incentivize new business vs. renewals

Using sales compensation to drive new business has always been a critical component of a team’s go-to-market strategy. Meanwhile, pulling compensation levers to drive renewals and retention, despite playing a...

Guide to creating Sales Leadership incentive structures

Despite the differences in roles, responsibilities, and total earnings, sales leadership incentive structures adhere to the same sales compensation philosophies as those designed for individual contributors.  Plans should be simple, logical,...

How to solve for CAC, LTV, and gross margin using sales comp

Google “grow at all costs” and you’ll see the following headlines: This topic has (and continues) to dominate business media outlets. That’s because interest rates remain steady and tech investors...

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